The Link Between Color And Personality
Many people strongly believe that there is a relationship between color and personality. Others, on the other hand, believe that colors have nothing to do with feelings, opinions or behavior.
Still, we’re sure few of us choose a color that we don’t like when it comes to dressing. Or to paint their living room. No need to go further: almost all of us have one or more favorite colors.
Moreover, if we were to ask ourselves the question of why we prefer this or that color, we would surely be unable to find an explanation.
It would seem then that there is indeed an idiosyncratic link between our color preferences and our personality. The field of study of the psychology of color is responsible for deepening the subject.
Color and personality: the differences between individuals
Each of us perceives colors differently. And each of us gives them a different meaning, a meaning that is unique to us.
We are not referring here to the functional differences which depend on our chromatic perception, differences which can be the consequence of a genetic alteration such as color blindness.
The idea is this: depending on their history, a person tends to associate different emotional tones with a specific color. Therefore, trying to deduce common rules on this subject turns out to be a rather complicated task.
- The same color has several tones. Some tones are cooler, others are warmer. Different tones of a color can elicit different emotional responses in a person. Even though it is the same color
- There is sometimes a dissociation between values and preferences. A person may choose a specific color for a certain context, while they will prefer a different color for another situation. Take the example of black … The color black can mean class and elegance for some. For others, this color signifies darkness and mourning.
The study of the relationship between colors and personality
In most cases, the color of the objects obviously influences our choices.
However, there is not enough scientific evidence to confirm this observation, as much of the research findings on the subject come from circumstantial evidence.
Although we do not have a solid scientific basis that would validate this link, there are still some principles and phenomena that are generally accepted in the world of psychology.
For example, there is a certain consensus when it comes to asserting that an individual’s favorite colors reflect, to some extent, their psychophysical and cognitive state.
In addition, certain psychology specialists interested in this subject consider that, in general, avoiding a color is not a positive action.
These same specialists say that it is better to try to incorporate a little of each color in your daily life, because this indicates a better psycho-emotional balance.
Tell me what your color is and I will tell you what your personality is
Everything seems to indicate that most people tend to go for a particular color depending on the time. This is noticeable in the choice of clothes, in the choice of decoration and even in the choice of food, among others.
We can therefore deduce that the regularities in the choice of colors are a reflection of the regularities of the personality. There is therefore a union between these two aspects.
The psychology of color tends to show that certain drastic changes in the choice of colors depend on a person’s state of mind and their vital dynamics.
There is also a hypothesis according to which a change of preferred color may meet the need for help in fostering the development of new qualities when facing new circumstances.
The personality color and characteristic traits of an individual
Discover below some personality attributes that psychology, over the years, has associated with certain colors:
- Red: the color red suggests strength of will, ambition and energy
- Blue: blue indicates a tendency to maintain a fixed behavior associated with principles and values, as well as the desire to live in accordance with these principles and values
- Yellow: specialists consider that the color yellow characterizes a dreamy and perfectionist person
- Green: green would indicate a strong preference for security and recognition
- Orange: The color orange can indicate a constant desire to bond with others and spend time in their company
- Black: specialists associate black with strength of will and independence
- Brown: brown is associated with taste for a simple life and for strong friendships
- White: white is associated with the desire for simplicity, openness and purity
Our thoughts There are various theories that can explain personality, including type B personality, but most focus on different typologies …
